Brand Territory with KPMG in a Google Training Session

Why Google?

In Brand Territory News, News by Brand Territory Dream Team0 Comments

Brand Territory was pleased to present and update on the digital media landscape to KPMG last week, highlighting the importance of behavioural targeting and search advertising in maintaining overall campaign performance.

This was a great opportunity to run through how Google and press advertising work hand-in-hand to attract the best candidates. This was supported by our campaign maps and extensive research featuring campaigns that do and do not include Google advertising – all resulting in Google being a must-have for all campaigns. 

The digital training workshop proved to be a mutually beneficial experience for both ourselves and KPMG as we were able to collaborate and strategise together on how to better target ideal future recruits.

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