Behind the scenes

Using Video to Recruit

In Brand Territory News, News by Brand Territory Dream Team0 Comments

The Brand Territory team and Ray White Commercial Parramatta have collaborated to create a recruitment video for the new Ray White Commercial Office in Parramatta, Sydney.

Head of Account Service, Sara, was on location to oversee, coordinate and art direct the shoot.

Our communications strategy for the new Ray White Commercial office involved us directing our focus away from the usual recruitment methods to use a whole new multimedia platform to recruit property agents.

We’ve engaged multimedia through the distribution strategy sending out the recruitment videos in stages even using text messages and EDMs.

We’re proud to be evolving their marketing strategies successfully in the digital realm and engaging potential recruits in a new and interactive way.

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