OUR WORK | RAY WHITE
Ray White is Australasia’s largest real estate brand with an enviable track-record in delivering property marketing firsts. Brand Territory has helped the 114 year-old company develop several industry disruptor product brands including Ray White Online Auctions, Ray White LiveStock Alert and the Ray White Digital Dais.
Brand Territory has taken Ray White to the forefront of the property digital marketing revolution by developing and implementing digital campaigns that empower offline advertising and position each property exclusively to buyers across a broad range of digital assets.
The Ray White Digital Dais is a unique platform that places properties in front of a full range of targeted buyers throughout the most powerful digital mediums, both nationally and internationally. Integrated with offline mediums, the Digital Dais has increased campaign effectiveness by over 220% and significantly improved conversation rates.
By developing new digital strategies and products, Brand Territory is ensuring that Ray White will continue to lead the real estate market for the next 114 years.