Brand Territory campaign generates huge buyer enquiry, creating competition for celebrated $27.5 million Northhampton Downs and Inverness sale.
Brand Territory recently created and executed a fully integrated print and digital campaign for Ray White Rural to help the Peel family sell two renowned Queensland rural properties, Northhampton Downs and Inverness.
The campaign, featuring national and international print and digital publications as well as direct marketing and video, attracted 78 buyer enquiries, 34 inspections and a remarkable 20 registered bidders who competed vigorously in the auction room to push the price to astounding $27.5million.
Brand Territory successfully positioned the properties as significant trophy holdings across the broader market, gaining substantial buyer enquiry. The auction room was abuzz with bidder competition, pushing the buyers to pay much more than anyone in the room expected.